Creative Director & Brand Strategist

Praveen
Kumar

Filmmaker · Storyteller · Brand Builder

I build brands that don't just look good — they make people feel something. 8 years at the intersection of cinema and strategy.

Start a conversation →
PK

Available
for
Remote
Roles

★ Brand Strategy ★ Creative Direction ★ Film Production ★ Personal Branding ★ Podcast Production ★ Visual Storytelling ★ Digital Marketing ★ Brand Strategy ★ Creative Direction ★ Film Production ★ Personal Branding ★ Podcast Production ★ Visual Storytelling ★ Digital Marketing ★

About

Where cinema meets brand strategy

I started with a borrowed camera and a belief that every brand has a story worth telling. That belief built Mercury Studios to $95,000+ in revenue within a year — from scratch, with no funding, no safety net.

Today, as Creative Director and CEO of The Brand Chapter, I help founders and businesses craft their brand narrative through film, strategy, and a deep understanding of what makes people pay attention.

My background in filmmaking gives me an edge most brand strategists don't have: I don't just plan content, I direct it — with the same discipline and visual instinct I'd bring to a cinema screen.

8+
Years experience
$95K+
Revenue built
50+
Brands worked with
100+
Podcast episodes produced

Selected Work

Case studies

01

The Brand Chapter — Studio Launch

Built a personal branding studio from concept to fully operational business under Clickers Cabin. Defined brand identity, service offerings, content strategy, and client acquisition systems from scratch.

Brand Strategy Creative Direction Studio Build
02

Kamal Hassan's Thug Life — Event Coverage

Directed photography and visual content for the grand pre-release event of one of South India's biggest films in Bangalore. High-pressure, large-scale production with zero margin for error.

Film Production Event Direction Photography
03

Mercury Studios — $95K Revenue Build

Founded and scaled a full-service creative studio from a single camera to a team of photographers, editors, BDEs, and digital marketing executives — generating $95,000+ in revenue within 12 months.

Entrepreneurship Team Building Brand Growth
04

YouTube Channel — Content & Growth Strategy

Took ownership of creative strategy for a YouTube channel — editing, directing web series, writing scripts, and proposing a commercial revenue diversification plan that was implemented successfully.

Content Strategy Film Direction Revenue Growth

Video Work

Directed. Produced. Edited.

Podcast Productions — Directed by Praveen Kumar · 100+ Episodes Produced

Podcast — Episode 1

Podcast — Episode 2

Podcast — Episode 3

Kannada Celebrity YouTube Channel — Editor & Creative Lead

Edited and handled creative direction for a Kannada celebrity YouTube channel — managing content strategy and visual production.

Brand Edit — Creative Direction & Post Production

Creative direction and editing — demonstrating cinematic visual style, colour grading, and post-production craft.

Jewellery Brand — Ad Film Director

Directed a full commercial ad film for a jewellery brand — concept, shoot direction, and final delivery. Cinematic visual storytelling for a high-stakes brand campaign.

Yuva Bharata Run — Large-Scale Government Event, Telangana

View on Instagram

Yuva Bharata Run · Telangana

Directed the photography team for one of the largest events in Telangana — attended by the Ex-Vice President of India Venkaiah Naidu, Telangana Governor, Union Minister, and a leading Telugu actor. High-profile, high-pressure, zero margin for error.

MS Dhoni Private Event — Captured by Praveen Kumar

View on Instagram

MS Dhoni Private Event

Captured a private event featuring MS Dhoni — high-profile celebrity coverage requiring precision, discretion, and cinematic instinct.

Upcoming Feature Film — Associate Director

View on Instagram

Upcoming Feature Film

Served as Associate Director on an upcoming feature film — bringing narrative instinct and on-set leadership to a full-scale cinematic production.

What I do

Services that move brands

01

Creative Direction

Owning the visual and messaging identity of your brand — from first principles to final output. I define what your brand looks like, sounds like, and feels like.

02

Brand Strategy

Building the narrative architecture that makes your brand memorable. Positioning, messaging, voice, and the story that connects you to your audience.

03

Film & Video Production

Cinematic brand films, social content, and documentary-style storytelling. From concept and scripting through to final delivery.

04

Personal Branding

Building the personal brand of founders, executives, and creators. LinkedIn strategy, content direction, and long-term visibility planning.

05

Podcast Production

End-to-end podcast setup and production — studio direction, filming, editing, and distribution strategy to build authority and audience.

06

Content Strategy

Building the content engine that fuels brand growth across platforms — social media, video, written content, and community-building frameworks.

Featured Film

A short film — written, directed,
produced & edited by Praveen Kumar

Filmmaker · Writer · Director · Editor

Every frame is a decision. Every cut tells a story.

This short film represents the full range of my filmmaking craft — from initial concept and screenplay through to final edit. Every creative decision, every visual choice, every narrative beat was made with a single intent: to make the audience feel something.

This is the foundation of everything I bring to brand creative — a filmmaker's instinct that goes beyond execution into pure storytelling.

Written Directed Produced Edited

The journey

A story of building

2017

First step into the professional world

Started as a Relationship Manager — learning business, people, and the value of trust before pivoting fully into the creative industry.

2018

Found the craft

Worked as a video editor on film projects, then joined a YouTube studio — editing, directing web series, and developing the first commercial growth strategy.

2019

Took the leap — Mercury Studios

Borrowed money from a friend, bought a camera on loan, and started Mercury Studios. No funding. Just skill and hunger. Scaled to $95,000+ revenue within 12 months.

2021

Joined Clickers Cabin as Managing Director

Applied the same systems and strategies from Mercury Studios. Built structure, directed productions, and shot the grand pre-release event of Kamal Hassan's Thug Life.

2023

Launched The Brand Chapter

Founded a personal branding and creative studio under Clickers Cabin — combining filmmaking and brand strategy to help founders and businesses show up powerfully in their industry.

Let's build something great together

Location Bengaluru, India · Available for US Remote
Email vpk9891@gmail.com
LinkedIn linkedin.com/in/praveen-kumar
Open to Full-time Remote · Creative Director roles